February 2014

It is still common to find companies that feel reluctant about sharing their technological advances. However, the world is experiencing a major change that affects all systems. The changes occurring are so fast that to be competitive you need to collaborate, share knowledge, and new...

I recently had opportunity to read the story of Suja Juice in Forbes. I think it is a good example of how perseverance can take the simplest products to become a commercial success. Regarding innovation, perseverance is equally valid. The story of Suja, which also...

Geoffrey Moore has just released the third edition of his classic book Crossing the Chasm. For this reason, he has published two interesting posts on Linkedin. In the first, "Crossing the Chasm: What's New, What's Not" he focuses on some of the changes in relation...