Blendhub and Specialities organize a seminar on functional food and Innovation

Blendhub and Specialities organize a seminar on functional food and Innovation

>> Miheh Kim, global nutritional and consumer brand industry expert, will lead the colloquium

Miheh Kim, global nutritional and consumer brand industry expert, will lead a seminar on functional food and innovation, sponsored by the companies Blendhub and Specialities. The event will take place in the Marriott Hotel in Karachi, Pakistan on January 21st.

The Glocalization must be defined under the premise: ‘think global, act local’. “The Glocal (global to local) – The Merging of Food and Pharma Boundaries” seminar provides an opportunity to bring together the latest in Functional Food Trends and Innovation in the world from the perspective of a global nutritional and consumer brand industry expert.

The participants, more than 25 local food producers, will have an interactive forum to review global trends in new product successes and to present new functional ingredients with a discussion on practical applications for the Pakistani market with global benchmarking references.

This seminar is a must to start off on the road enhancing business profitability for those companies looking for new growth opportunities in 2015 or value engineering of their food brand formulation.

Miheh Kim, Chief Commercial Officer at Blendhub, has an MBA from New York University and has held responsibilities, among others, as chief of marketing in different Spanish companies. She has a deep expertise in Business Strategy, Brand Creation Consulting, New Product and Business Development, Sales Management and Communications, and also she has been recognized with the John W. Harriman Award of the Stern School of Business.

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