Innovation

Innovation is difficult to master and to define, with a lot of products simply being upgraded claiming to be innovative. Research shows that only one out of seven official innovation projects successfully reach the market. Perseverance is needed while a lot of people working on...

Navi Radjou, co-author of the book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, defines Frugal Innovation as a business paradigm that enables companies to do more with less. This model comes from emerging markets and Open Innovation can play a crucial role in...