07 Sep Using the cloud to fix food production. UPPSTART Event 2020
Using the cloud to fix food production was the title of Henrik S. Kristensen’s keynote at UPPSTART, a virtual tech startup conference that took place online on 4th September 2020. This event is addressed to entrepreneurs, startups, students, industry professionals and those supporting or interested in the tech startup ecosystem.
Backed by his 35-year experience in the agri-food sector, Henrik analyzed why the current food supply chain model is obsolete and inefficient and how all stakeholders in the industry can work together to overcome these inefficiencies.
Solutions involve localizing food production closer to raw materials and final consumers to make food production cheaper, safer and easier and using technology to control and ensure maximum food safety and traceability throughout the production and supply chain.
Consumers want to know what they eat. They often choose leading brands because they associate them with more quality and safety, and they want to avoid risks.
Food quality control is key and big brands have more capacity to invest in R&D and technology. But SMEs produce and distribute 80% of the food available. And they get little to no support in R&D, technology and processes.
The challenge is to create a digitized and simple tool to verify food quality, origin, deviations and many other parameters, to make global agreements between stakeholders.
And Henrik S. Kristensen knows it well, since he is founder of Chemometric Brain, a unique software in the cloud that can globally interconnect any A.I., human, machine or object and make globally available libraries of products for any person, company, organization, legislative body or country in real time and run more securely and more efficiently global supply chains from #seed2mouth.
During his keynote Henrik explained how this system creates a digital ‘fingerprint’ for a batch of product, which enables a company to share this with its customers to confirm the consistency of the batch with previous batches.
This software-as-a-service supports a localized food production model to produce in a faster, safer and easier way.